A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
Disney Channel ::: Dos Equis – Mexico – Us ::: Omnicom – Twitter – Global :::
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Disney Channel – Global
Disney Channel is currently launching their new logo in the U.S. and on 42 other international networks. Richard Loomis, senior vice president and chief marketing officer at Disney Channels Worldwide, says the new logo was created in collaboration with various global teams to be “culturally identifiable” and “customizable.”
Mexican beer maker Dos Equis will launch its “Most Interesting Summer” program at retail and in on-premise accounts in June. Through weekly and monthly challenges (ranging in complexity) which will run throughout the summer, Dos Equis will invite participants to “up their game” and submit video or photo chronicles of their adventures for the chance to win several prizes, including an excursion to the Yucatan. Program activation, led by POS, will instruct shoppers to text “STAYTHIRSTY” to receive challenges and submit proof of participation via Instagram or to the program web site. Limited edition displays, stackers, price cards and cooler decals will be available at retail, along with cross-merchandising, grocery and C-store offers (where legal). On-premise accounts will be provided with POS that encourages shoppers to participate in on-premise challenges designed to keep them returning throughout the program period. The program will be launched in the US.
Omnicom signed a US $230 two-year million ad deal with Twitter .The agreement is focused on mobile spending and will integrate OMG’s programmatic ad buying unit Accuen with Twitter’s ad exchange MoPub. Omnicom will receive inventory access, locked-in ad rates and a first look at mobile ad units created by Twitter. This is the first holding company agreement Twitter has done on the mobile Ad exchange side, according to Twitter ´s Adam Bain .