A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at

For prior Sales Leads LatAm editions, click here. 

  • Didi

Chinese ride-hailing company Didi Chuxing has advertised online for a range of jobs in Mexico as it prepares to break into the country, one of rival Uber’s regional strongholds. Didi Chuxing plans this year to launch a smartphone app in Mexico and to recruit drivers to the platform, Reuters reported last month. The expansion underscores Didi’s growing interest in Mexico and, more broadly, Latin America, a market where Uber Technologies Inc doubled down after Didi drove it out of China.The company is the second-most highly valued, venture-backed private firm in the world, after Uber. Uber stressed its commitment to Mexico, noting its presence in 43 cities.Didi has been outspoken about its global ambitions, but the Mexico expansion marks a turning point. The company’s plans had previously been limited to financial commitments to ride-hailing companies in other countries and a research lab in Silicon Valley that opened last year. Didi has invested in a variety of Uber rivals around the world.The Chinese firm agreed to acquire control of Brazil’s ride service 99, the companies announced earlier this month. Didi will likely face regulatory battles in Mexico, just as Uber has.


Argentina’s first Low-Cost airline has officially begun selling airline tickets through its website. The company will invest US$ 1375 million in the country during the next 4 years. Within the first 16 routes, will operate 11 from El Palomar airport in Buenos Aires, 3 from Córdoba city and the remaining 2 from Mendoza city.



  • JetBlue

JetBlue announced it is adding even more travel choices in its Fort Lauderdale-Hollywood focus city in 2018 with new service between South Florida and two top Caribbean markets: Santiago, Dominican Republic’s Cibao International Airport (STI) and Grand Cayman’s Owen Roberts International Airport (GCM).Flights between Fort Lauderdale and Santiago, D.R. will operate once daily roundtrip beginning June 14, 2018, subject to government approval. Seats are on sale today starting at US$99 one way (a).Santiago and Grand Cayman become the 58 [th] and 59 [th] nonstop destination offered from Fort Lauderdale-Hollywood and will open up a variety of new connecting opportunities between the Caribbean destinations and U.S. cities such as Washington, D.C., Philadelphia, Atlanta and multiple west coast markets.



2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at

  • Virtuoso

Insight Vacations and Luxury Gold have been accepted into Virtuoso’s portfolio of luxury travel partners, which comprises more than 1,700 preferred suppliers in 100 countries. Inclusion in Virtuoso will open up new sales and marketing opportunities to the network’s more than 16,000 luxury travel advisors around the world and their highly desirable clientele. Virtuoso agencies sell more than US$21.2 billion annually.Insight Vacations, a premium guided Vacation Company, and Luxury Gold, a luxury travel company, join Virtuoso’s collection of hotels, resorts, cruise lines, airlines, tour operators and other suppliers worldwide. These partners secure Virtuoso clients superior offerings, rare opportunities and exceptional value. These providers are able to market to Virtuoso clients via network vehicles and to Virtuoso agencies through multiple communications channels and events, including Virtuoso Travel Week. Insight and Luxury Gold’s acceptance into Virtuoso gives them direct relationships with leisure travel agencies in North and Latin America, the CaribbeanEurope, Asia-Pacific, Africa and the Middle East.

  • Liberty Global

Global cable and communications giant Liberty Global has spun off its Latin American and Caribbean business into a separate corporate entity, Liberty Latin America.With more than US$3.7 billion in annual revenue, Liberty Latin America operates under a number of brands in the region, including VTR, Flow, Liberty, Más Móvil, and BTC.The carrier has positioned the de-merger as an opportunity for investors to tap higher growth in Latin America, with its CEO Mike Fries saying that the new company will have access to the capital and resources necessary to achieve “superior financial and strategic growth“.Liberty Global, whose subsidiaries in the region include Cable & Wireless Communications (CWC), has more than 3.7 million subscribers in the region. C&W owns and operates a sub-sea terrestrial network that connects over 40 markets in the region.

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