A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
- Danonino Argentina has appointed WebAr as its digital agency. The agency will be in charge of all digital activities including Danonino´s website and social networks. The brand is looking to reinforce engagement with mums.
- Socialmetrix has been chosen by ad:tech to manage its social networks. The agency will be in charge of the social networks during the global advertising tech event in London.
- NBA Star Tony Parker has signed up to be public face of the new Renault Koleos for the next two years in various markets that Renault has a presence in. According to Renault, Parker symbolises the ‘French Touch’ on a global scale and embodies values of success, fighting spirit and elegance – therefore a perfect ambassador for the car manufacturer. Renault will also support the ‘Tony Parker Camps’, which are basketball camps that allow young people to hone their playing skills and meet their idol. Similarly, Renault will sponsor the ‘Par Cœur Gala’, which aims to raise funds for different charities.
- The Hershey Co. said it has switched ad agencies after an eight-month review process, hiring New York-based Universal McCann for all of the chocolate giant’s global paid media planning and buying. The assignment includes all paid media, including TV, print, digital and Hispanic for the U.S.–the company’s largest market–as well as Hershey’s growing international businesses. Key growth markets include China, Mexico, India and Brazil. Hershey has previously worked with OMD.
- Havas Media has won Emirates’ global media planning and buying account following a hotly contested review. The decision means the account, which is believed to be worth an estimated $150 million, is no longer with Starcom MediaVest Group (SMG), which had held the business since 2008.
- Newell Rubbermaid has begun a review of its global-media-agency business less than a year after bringing on a new chief marketing officer. According to the firm’s financial statements, in 2012 the company reported US $146.8 million in global advertising expenses, plus cooperative advertising or trade-promotion costs of $118.5 million, which were treated as a reduction of net sales under accounting rules. According to Kantar, the company spent U.S. $12 million on U.S. measured media in 2012. Newell Rubbermaid currently employs different media agencies around the world. the move to potentially hire a shop with a multi-region scope is in line with the company’s decision to hire a CMO with a global background. UM is Newell Rubermaid’s Latin American Media Agency.