A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
- Bulova – Global
Bulova, the timepiece and clock manufacturer, has chosen The San Jose Network as its AOR in Latin America . The agency has precense in 21 countires in Latin America and 36 markets. The agency will be in charge of implementing the global campaign of Bulova in the region. Bulova has launched a global campaign as sponsor of the Manchester United. The company has been named Manchester United’s official timekeeper and global partner earlier this year.
Football stars such as Wayne Rooney and Javier Hernandez are to star in an integrated marketing campaign. Speaking about the three-year sponsorship agreement, Vice-president of marketing at Bulova, Eric Hofmann, said the partnership was a “tremendous opportunity” to grow the brand internationally. “When searching for a partner that truly resonated on a global scale, we recognized Manchester United as a perfect fit.”
- Mediacom – Dadone – Spain
Mediacom´s Group M has won the Dadone account for all Europe after a pitch. The agency will be in charge of the media buying and planning of all departments of the brand.
- ARS DDB – Farmatodo – Venezuela
Farmatodo has chosen ARS DDB to work as its agency of record in Venezuela. The agency will be in charge of all the communication strategy and implentation.
- Shackleton – Kelisto.es – Spain
The agency will be in charge of the Kelisto.es campaign in Spain. The campaign will be feature in the TV, radio and digital media in the country.
- The Blend – US – Spain
Diluvia and Noline has merged to create The Blend. The agency will be managed by Juan Mariano Mancebo, Paco Segovia, Rosa Gonzalez, Hernan Goñi, Andres Linares and Miguel Angel Torres. The new agency will have offices in Miami and Madrid targeting the Spanish speaking world.