A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Jennifer Chan 347-961-9516 or e-mail him at email@example.com. SEE A DEMO OF THE DIRECTORY!
::: BMW Group – Initiative Mexico ::: Amstel – Talent Marcel ::: Abbott Labs ::: “Relatos” Peugeot :::
- BMW Group
Initiative Mexico will handle the BMW Group account in Latin America. Initiative’s central team will carry out planning and strategy of BMW Group in more than 21 markets, including Mexico, Central America, the Caribbean and South America (except Brazil and Argentina.) The network will handle consulting and analysis of traditional media planning and strategy, negotiation and media buying, programmatic, and digital services of the vehicles company .BMW Group includes BMW, Mini and BMW Motorrad brands.
Agency Talent Marcel has won the Amstel beer account in Brazil, adding on to its already-impressive roster of beverage clients like Heineken Brazil. Amstel is currently available in 90 countries, but just began production in Brazil.
- Abbott Labs
Chicago-based Abbott Labs, health and pharmaceutical giant, is preparing for a global media agency review to consolidate global relationships.WPP’s Mindshare is the incumbent on the U.S. business and also supports the account in a number of additional markets. The review will include regions such as Asia, the Middle East and Europe and Latin America, but not China.Drexler Fajen is the consultant supporting the review.Abbott, which owns nutritional brands like Ensure, PediaSure and Zone Perfect, spent US$142 million on measured media in the U.S. in 2014, according to Kantar Media.
- “Relatos”, Peugeot
With Marcelo Waintraub overall creative direction and Mario Crudele creative direction, Havas Media office in Argentina presents Peugeot’s post sales new campaign, which includes a tv spot, Web videos, print and outdoor. The effort was in charge of Winona.Peugeot post sales and Havas recreated the story “El más fuerte ”(“The strongest”) from the film Relatos Salvajes , starring Leo Sbaraglia and Walter Donado for the new campaign “Relatos.”