A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
- OMD – Disney – Global
OMD will handle media responsabilities for Disney´s movie business, according to Ad Week. The move of the account from Publicis 4D to OMD was without a pitch. It´s expected that Monica Karo, OMD US CEO, takes charge of the account.
The shift comes as Publicis Groupe and Omnicom are working toward the expected first-quarter completion of their merger but the move is not related to that transaction, sources said to Ad week.
- Chrysler – Mexico -US Hispanics
Chrysler is moving its creative account in Mexico to U.S. Hispanic agency Richards/Lerma after a pitch. Media will continue to be run by UM. Read more here.
- Bacardi – Global
Bacardi has launched a new global campaign “Bacardi Untameable Since 1862”. The campaign tells the stories behind the rum and its origins in Cuba.
The campaign will launch this week in the US and Mexico, with India and Australia following in December, and other markets in spring 2014. Versions in more than 30 languages will be introduced throughout the world over TV, digital media and print ads. BETC London was in charge of the production.
Bacardi spent $43.1 million on advertising in the US in 2012, according to WPP’s Kantar Media.
- ADIDAS – Global
ADIDAS will retain official partnership, supplier and license rights to the Fifa World Cup as well as supporting charitable and community projects for its exchange programme for one more year. Read more.
- Tag Heuer – Global
Tag Heuer has appointed Publicis´Rokkan to handle the brand social networks communication strategy. The agency will be in charge of the global strategy. Based in New York, Rokkan’s other accounts include Sharp, JetBlue and Chipotle.
- C&A – Mexico
DDB Mexico has won the C&A account in the country. The agency will be in charge of all the communication strategy of the brand.
- Ribena – Global
Ribena has appointed Grey London to handle its creative global business. It is the first time the brand appoints only one agency for its global bussiness.
The brand’s media buying and planning has not been consolidated into a single agency and will continue to be serviced by agencies locally.
- MRM – E/OU – Brazil
MRM, the global digital and direct agency within McCann Worldgroup, has acquired the Brazilian agency E/OU.
- OMG – Brazil
OMG, the performance marketing group, has opened a new branch office in São Paulo, Brazil.