A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
Wikot – Colombia ::: Penn National Gaming – Carnival Cruise Lines – Latin America ::: Andrey Shakov – Mexico ::: AB Inveb – Latin America :::AB Inveb – Latin America
- Wikot – Colombia
Wikot Colombia has won the Kimberly Clark digital account during for the 2014. The agency will also manage the Kimberly Clark Health account.
- AB Inveb – Latin America
AB Inveb has chosen Zenith Optimedia Argentina to manage its media account in Latin America: Argentina, Bolivia, Paraguay, Uruguay, Chile and Peru.
AB Inveb has been working with different agencies in the region on each country and with Zenith Optimedia is unifying the business. In Argentina, AB Inveb has been working with UM.
- Claro – Peru
Claro Peru has launched a new promotion providing unlimited access to Facebook. For PEN 0.10 for 30 days, customers can access the social network via the m.facebook.com mobile portal from a Claro mobile phone. Pre-paid customers must make a PEN 0.50 top-up by 31 January and have at least PEN 0.10 of credit to access the promotion.
- Penn National Gaming – Carnival Cruise Lines – Latin America
Penn National Gaming struck a marketing deal with Carnival Cruise Lines in which customers of regional gaming giant can redeem player loyalty points on cruises to the Caribbean, Bahamas, Mexico, and other destinations.
Starting in mid-April, guests of Penn National’s 18 Hollywood-branded and Argosy-branded casinos will be eligible to receive complimentary Caribbean and Mexican cruises.
- Andrey Shakov – Mexico
Dr. Andrey Shakov, a premier plastic surgeon in Tijuana, Mexico, has launched an updated website. The website changes are part of a comprehensive online marketing campaign designed to make Dr. Shakov’s practice more accessible to patients in Mexico and the United States.
- Facebook – Global
Facebook has announced that it will withdraw its sponsored story advertisements commencing April 9. The controversial feature, which rolled out in 2011, shows when a user’s Facebook friend interacts with a sponsored page, app or event.