A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
20th Century Fox – Neo@Ogilvy – Latin America ::: Niña- Argentina ::: Coca Cola – Argentina ::: Reprise Media – Argentina
20th Century Fox – Neo@Ogilvy – Latin America
20th Century Fox Latin America has appointed Neo@Ogilvy as its media agency for Latin America. The agency will be in charge of the digital media buying and planning of the network in the region. Neo@Ogilvy has been working with 20Th Century Fox for two years in other digital projects.
The former creative directors of JWT Argentina, Pablo Alvarez and Gonzalo Vecino, have founded a new agency in Argentina, Niña. The new agency will work with brand managing, creative, web design, digital productions, TV and social networks.
Coca Cola – Argentina
Wunderman will work with Coca Cola Light, Fuze Tea and Bonaqua in social networks. Wunderman Argentina will be in charge of the community management of these Coca Cola brands in the country under the supervision of Gonzalo Rosado, social media manager of Wunderman Argentina.
Reprise Media – Argentina
IPG Mediabrands continues expanding its specialized services in Latin America with the opening of new Reprise Media offices in Argentina. Reprise Media is a provider search engine-based digital marketing solutions (SEM) company, part of IPG Mediabrands’ MAP division (Mediabrands Audience Platform). The company offers specialized services such as search, display, mobile. Reprise Media has consolidated its global market position within digital marketing since 2003, providing services to large advertisers like Coca Cola, MasterCard, Unilever, Microsoft, Bayer, American Airlines and Hyundai among others. This global experience has landed in the Argentinean market under the leadership of Daniel Cao as General Director of Reprise Media in the country.