A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
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Unilever Global Account / PHD – Global ::: Hunter Boots / We Are Social – Global ::: Blackberry – Global ::: AA – Global ::: ESPN – Global :::
- Unilever Global Account / PHD – Global
PDH has created a new planning unit for Unilever. Robert Ray, Toby Roberts and Guy Cousins will be in charge of a new unit responsible for Unilever’s global communications planning. PHD won Unilever’s global planning account in June 2012. Ray has been named managing director of the new unit, while both Roberts and Cousins have been named global head of strategy for their respective categories; Roberts for the foods, refreshments and home care categories, and Cousins for personal care. The executives will report to Mark Holden, PHD worldwide strategy and planning director, and they will be based in London.
- Hunter Boots :: We Are Social – Global
The British brand Hunter Boots has tapped social media agency We Are Social to launch a global Facebook campaign entitled ‘Together Through Any Weather’. The campaign revolves around a Facebook app, through which Hunter Boots will be giving prizes to fans each weekday until January 31.
- ESPN´s sponsors: Jeep – Ford – Red Bull – GoPro / Global
Jeep, Ford, Red Bull and GoPro have signed for global sponsorship of ESPN’s action sports events. The sponsorship includes X Games Aspen, and a six-event schedule in 2013 in US (Aspen, Colorado and LA, California); France (Tignes); Brazil (Foz do Iguaçu); Germany (Munich) and Spain (Barcelona).
The deals will entitle the global sponsors to the rights of all official X Games marks and logos, entitlements and prominent positions across all X Games cultural elements. They will also have a presence across all the events platforms including on course and event signage, tickets and VIP hospitality experiences on site, and be incorporated into X Games’ media plans to run across ESPN’s TV, digital, print and radio entities.
- American Airlines – Global
American Airlines (AA)has renewed its brand, including a refreshed logo. The new logo, created by FutureBrand, features the eagle, the star and the ‘A’, as well as updated shades of red, white and blue. According to AA, the updated logo hopes to “represent a clean and modern update to the core icons” of the company.
AA has also launched a global campaign, created by McCann Worldgroup, entitled ‘Change is in the Air’ with the spot ‘Inspired by our past, but driven by the future, we are becoming a new American’.
- Blackberry – Global
Research in Motion has rebrand its app store from Blackberry App World to Blackberry World. Blackberry World is already being rolled out online and expected to extend to Blackberry smartphones and the PlayBook tablet over the next few weeks.
NOTE: Portada currently offers a 25% Discount to acquire the Interactive Database of Corporate Marketers targeting Latin Americans. Register here and use the following Discount Coupon NEW-YEAR-25 link. (expires on January 31!)
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