A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
General Electrics – Global ::: Toyota / Vevo – Global ::: Avon / JWT – South America ::: IMS / Razer – Latin America ::: BMW – Rapp – Brazil ::: Intel – Arc Worldwide – Global :::
General Electrics / Global
GE has called a review for its media buying and planning global account. According to the company this is a “regular process (…) to remain as a “forward-thinking company”.
GE currently works with a variety of agencies across a range of different markets. The creative account won´t be affected by the media review.
Avon – JWT / Brazil – Colombia – Mexico – Argentina
WPP´s JWT has won Avon account in Brazil. The agency will be in charge of Avon´s digital strategy in Brazil, Colombia, Mexico and Argentina.
The agency will also be in charge of the digital media buying and planning in Brazil.
IMS – Razer / Latin America
IMS (Internet Marketing Solutions) will now work with Razer, hardware and game company, in Latin America. IMS will be in charge of developing Razer brand in the Spanish-speaking countries in Latin America.
BMW – Rapp- Brazil
BMW has chosen Rapp as its digital creative agency in Brazil. Rapp has won the account after a pitch against DPZ, the former creative digital agency.
Rapp will be in charge of developing communication digital strategy for BMW brands: MINI, BMW Serviços Financieros and BWM Motorrad.
Intel – Arc Worldwide – Global
Arc Worldwide, digital marketing communication agency of Leo Burnett, has announced it will be working with Intel globally. The agency will be in charge of the digital marketing campaigns and e-commerce of Intel products (Intel Core, Ultrabooks, Smartphones, Tablets and Notebooks)
Toyota – Vevo / Global
Toyota Aygo and Vevo have signed an advertising agreement for a year. The deal will include Aygo presence across Vevo’s entire platform and devices.
The partnership is hoped to connect Aygo with youngsters within an engaging music and entertainment environment through its #Ynot campaign. #Ynot campaign focuses on the Aygo attitude, Aygo audience.
Toyota also hopes to spark audience conversation in social media.