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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into Latin America and/or targeting Latin American consumers right now.

NOTE: Portada has currently a 25% Discount Offer to acquire the Interactive Database of Corporate Marketers targeting Latin Americans. Register here and use the following Discount Coupon NEW-YEAR-25 link. (expires on January 31!)

    • Honda

In December Honda decided to put its media and creative accounts under review. A decision is expected by the end of the first quarter Honda told AdAge. The original media-agency list  interested in the Honda account  likely wasn’t very long to start, given the plethora of automotive conflicts at most of the large, established agencies. For example, Interpublic’s UM works with Chrysler and BMW in the U.S., while Initiative works with Hyundai’s ‘s namesake and Kia   brands in the U.S. and in various global markets, including Germany and Australia. Within WPP’s Group M, Mediacom works with Volkswagen, and WPP’s Team Detroit is the dedicated agency on the Ford brand. Within Omnicom Media Group agencies, auto clients include Nissan , Porsche, Mercedes-Benz and Mitsubishi. Aegis’ Carat won the General Motors   business last year. Globally,  Honda  reported ad expenses of $2.46 billion in the year ended March 2011. It was an improvement compared with the $2.12 billion it spent in 2010, but still less than the $3.01 billion it spent in 2009.

    • SABIC

Saudi Basic Industries Corporation (SABIC) has appointed the Interpublic Group (IPG) as its global communications agency partner of record, following a six-month review. IPG was awarded the account following a competitive review process which launched in July 2012. Three other major global agency groups – Omnicom, Publicis and WPP – were also involved in the review.

    • Monsanto

Agricultural products giant Monsanto reported Tuesday that its profit nearly tripled in the first fiscal quarter as sales of its biotech corn seeds expanded in Latin America.  The company’s sales grew 21 percent to $2.9 billion in the quarter, with most of increase coming from the company’s corn seed business. The company’s first fiscal period is usually not very profitable, as farming operations slow during the fall months in the U.S. and Europe. But increased sales in Argentina, Brazil, Mexico and other Latin American countries helped drive earnings from September through November. Monsanto told investors last year that it expects to benefit more from the growing season in the Southern hemisphere. Monsanto predicts that international sales will account for half of its growth in seeds for fiscal 2013, which ends in August. Sales of the company’s largest unit, seeds and genomics, grew 27 percent to $1.1 billion, on demand from farmers in Brazil and Argentina.Monsanto’s corn and soybean seeds have genetically engineered traits meant to produce more crops and repel bugs. The company says these benefit farmers enough that they come out ahead, even though the seeds cost more than conventional seeds.

    • WPP/Colombia-Mexico

Global advertising agency network Grey has acquired the remaining shares in advertising agency REP/Grey. WPP’s digital and relationship marketing company G2 Worldwide has acquired the remaining shares in REP/G2  while MediaCom (JV between Indian media group Madison and WPP’s  GroupM) has acquired the remaining shares in media agency Massive.After  the latest acquisitions, WPP’s collective revenues (including associates) in Columbia will amount to approximately US $110 million.The acquisitions are steps towards furthering strengthening WPP’s presence in the Colombian communications services industry. Other WPP companies active in Colombia (including affiliates) are JWT, Ogilvy, Young  & Rubicam, Wunderman, OgilvyOne, Burson-Marsteller, Live, Energy, TNS, Kantar Worldpanel, Millward Brown and IBOPE.  In  the past month, WPP also announced that it had invested approximately $70 million to take a 20 per cent stake in Buenos Aires-based Globant   that its wholly owned subsidiary Wunderman acquired Mexico  City-based Crossmedia S.A.


NOTE: Portada currently offers a 25% Discount to acquire the Interactive Database of Corporate Marketers targeting Latin Americans. Register here and use the following Discount Coupon NEW-YEAR-25 link. (expires on January 31!)

For detailed contact information on Hispanic Corporate Marketers at these companies and the decision makers at their Advertising Agencies, get access to Portada’s Interactive Directory of Corporate Marketers and Agencies targeting Latin Americans of more than 1,500 Leading Agency and Marketing/Advertising Directors who are targeting Hispanics. (Downloadable into an Excel Spreadsheet for seamless integration into your own database!). If you are a Subscriber to the Directory login and access the Directory.

Learn more about crucial strategies from advertising and media luminaries targeting Latin American and Hispanic audiences. Book now for our Latam Advertising and Media Summit, a required event for any marketing professional.


Portada Staff

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