A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
Facebook has launched a new platform for marketers to reach potential customers, Lookalike Audiences. The new tool is a targeting feature that helps brands and businesses reach new customers by targeting an audience segment. The new tool builds upon Facebook’s Custom Audiences feature, which launched in the second half of 2012. The tool lets marketers take their current customer lists and show ads to those people on Facebook.
Sharon Rothstein has been hired as global CMO for Starbucks. The executive will be in charge of Starbucks brand and its portfolio, including Seattle’s Best Coffee, Evolution Fresh, La Boulange, Tazo and Teavana.
Volvo Mexico is launching in April the second face of its ad campaign in the country. Soho Square is the Mexican agency in charge of the campaign and Mendez Group is in charge of the public relations.
Nike – AS Roma – Global
Roma Soccer Team and Nike have sign an agreement. Nike will provide the soccer team with sport clothes beginning next year. Kappa was in charge of the sportswear until now.