A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
Dentsu – Aegis Group ::: Cifrut – Latin America ::: Live TIM – Brazil ::: Financial Group Scotiabank – Mexico ::: 360i – Argentina
- Dentsu / Aegis Group – Global
Dentsu has completed its $5bn acquisition of Aegis Group and created a new global operating unit Dentsu Aegis Network. All of Aegis Group’s existing companies Carat, iProspect, Posterscope, Vizeum and Aztec will continue their operations within the Dentsu Group, under the Aegis Media banner.
The Dentsu Network and Aegis Media will continue to operate as separate entities but will be governed by the Dentsu Aegis Network management team and board of directors.
- Cifrut – Latin America
Cifrut has chosen Argentinean La Comunidad as its global agency. The Orange Juice company is present in Latin America, Asia and Europe.
- JWT / Live TIM – Brazil
JWT Brazil will now manage Live TIM digital communication efforts in the country. JWT will be in charge of TIM´s new site.
- Financial Group Scotiabank – Mexico
The agency BBDO, chaired and led by Carlos Vaca, won the account of Financial Group Scotiabank in Mexico. This achievement adds to the other two accounts won so far in the year. Vaca said the allocation is the result of a strategic approach, deep understanding of the consumer and the quality of creative work. Grupo Scotiabank is part of one of the main financial institutions in North America, which has the Canadian bank with the largest international presence.
- 360i – Argentina
HBO appointed 360i to manage its social media marketing, assuming the works that the TV network performed internally, after the incorporation in 2007 of Sabrina Caluori as vice president of social media and marketing of performance. The hiring of an outside agency comes when Netflix – HBO’s biggest competitor, has integration with Facebook.