Bacardi Limited, the privately held spirits company, today announces with immediate effect the appointment of Robert Furniss-Roe as Regional President of Latin America with responsibility for leading all operations in the region.
Executive Officer of Bacardi Limited. Mr. Furniss-Roe most recently was Chief of Staff and Vice President of Global Sales, Corporate Communications and Corporate Responsibility for Bacardi Limited. In addition to his duties as Latin America Regional President, he will retain responsibilities for Global Sales and Corporate Communications.
Mr. Furniss-Roe has been with Bacardi since 1989 in a variety of marketing and executive management positions. He has an extensive background in strategy, marketing and operations in developing markets, overseeing rapid growth in markets including Russia and the CIS, as well as the launch of Bacardi Limited operations into various emerging markets such as India.
“Latin America continues to offer huge potential in our business,” said Mr. Furniss-Roe. “I look forward to working closely with my talented colleagues throughout Latin America to develop our portfolio of leading brands and further accelerate our already impressive growth. I believe we are well equipped to be recognized as leaders in consumer innovation across the Latin American region.”