Reynolds Wrap is executing a panregional assault to get the word out about the durability of its aluminum foil with a series of TV spots in the United States, Puerto Rico, Mexico and Panama.
The campaign will run through December of 2007. Broadcast rotation stateside will be focused on Houston, Los Angeles and Miami during the initial launch stage.
The marketing strategy hones in on the strength of the product that enables households to use less, and save more. Among the :30 and :15 executions, viewers will see various visual examples of occasions where only Reynolds Wrap will do.
Since 2006, Bromley Communications has been Hispanic agency of record for Alcoa Consumer Products, makers of Reynolds Wrap Aluminum Foil.
Bromley Group Creative Director, Ron Landreth, was responsible for the concept and execution of the campaign. Ignacio Guzman was the associate creative director and Magaly Chocano was producer in charge supervising Milagro Films, an independent production company, and directors from CineConcepto.