comScore, Inc. released a report on Internet growth in Mexico based on data from its comScore Media Metrix service. The report found that in March there were 15.5 million home and work Internet users age 15 and older in Mexico, an increase of 20 percent from the previous year, making it one of the fastest-growing markets. Microsoft Sites ranked as the top online property in Mexico reaching more than 90 percent of the online population, followed by Google Sites, Yahoo! Sites and Facebook.

Internet Usage Soars in Mexico as Microsoft Sites Grabs Top Position in Market

In the past year, Internet usage in Mexico has grown considerably across nearly all measures. The total number of visitors has grown 20 percent to 15.5 million while visitor engagement has surged. In March, the average Internet visitor in Mexico spent 28 hours online (up 7.5 percent), consumed 1,898 pages of content (up 18 percent) and went online 49 times during the month (up 18.6 percent).

Mexico Internet Market Overview 
March 2010
Total Mexico Internet Audience*, Age 15+ – Home & Work Locations
Source: comScore Media Metrix, Panel-Only Data

 

Mar-2009

Mar-2010

% Change

Total Unique Visitors (000)

12,914

15,462

20

Total Minutes (MM)

20,274

26,097

29

Total Pages Viewed (MM)

20,819

29,342

41

Total Visits (000)

534,799

758,923

42

Average Minutes per Visitor

1,570.0

1,687.8

7.5

Average Pages per Visitor

1,612

1,898

18

Average Visits per Visitor

41.4

49.1

18.6

*Excludes visitation from public computers such as Internet cafes or access from mobile phones or PDAs.

Among users age 15+, Microsoft Sites ranked as the top online property in Mexico with 14.3 million visitors, up 29 percent from the previous year, followed by Google Sites with 14.2 million visitors, which grew 32 percent. Yahoo! Sites grabbed the #3 spot with 9 million visitors (up 23 percent), followed by Facebook.com with 8.7 million visitors, more than triple the number of visitors from the previous year, as the social networking site solidified its popularity in the market. Online properties native to Latin America including Mercado Libre (5 million visitors), Batanga (nearly 5 million visitors), and Taringa.net (4.7 million visitors) also ranked among the top ten.

Top Internet Properties Based on Unique Visitors 
March 2010
Total Mexico Internet Audience*, Age 15+ – Home & Work Locations
Source: comScore Media Metrix, Panel-Only Data

Total Unique Visitors (000)

Mar-2009

Mar-2010

% Change

Total Internet : Total Audience

12,914

15,462

20

Microsoft Sites

11,084

14,268

29

Google Sites

10,738

14,218

32

Yahoo! Sites

7,311

9,003

23

Facebook.com

2,696

8,736

224

Wikimedia Foundation Sites

5,427

7,312

35

WordPress

3,606

5,222

45

MercadoLibre

6,154

5,044

-18

Batanga

4,508

4,975

10

Taringa.net

2,296

4,669

103

HI5.com

4,100

4,197

2

*Excludes visitation from public computers such as Internet cafes or access from mobile phones or PDAs.

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Portada Staff

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