RedMas, the digital advertising network serving Latin America and the U.S. Hispanic markets, signed an agreement to become the exclusive commercial representative in Venezuela and Peru for Yahoo!’s digital advertising solutions.
Effective immediately, local advertisers and agencies in Venezuela and Peru will work with RedMas to reach Yahoo!’s global online audience. These engagements can range from highly customizable branded solutions to traditional display units, mobile, search, and performance campaigns.
Digital advertising in Venezuela and Peru is growing at approximately 30 percent year after year. Victor Kong, Chief Digital Officer of the Cisneros Group of Companies (owner of RedMas) said: “We are extremely proud to bring an exciting brand like Yahoo! to these countries. RedMas’ mission is to offer brands, advertisers and agencies in Venezuela and Peru the most complete range of solutions in the field of digital advertising,”
Armando Rodriguez, Vice President of Latin America and U.S. Hispanic for Yahoo! Inc., also said “Latin America is one of the fastest-growing Internet markets in the world. As more people come online through their PCs and mobile devices, there’s a huge opportunity to connect businesses with their customers through highly relevant and targeted digital experiences”