Razorfish has promoted Wes Breyfogle, 40, to SVP, Business Development, Americas. In his role, Breyfogle will oversee business development and growth across the U.S. and Latin America and coordinate opportunities to collaborate with Publicis Groupe agencies.
In addition to leading Razorfish's national new business efforts, Breyfogle will leverage the strength of the Publicis Groupe network for clients by facilitating relationships with sister agencies. He will work closely with leaders within Publicis Groupe, Razorfish's executive team, and regional BD leaders to align growth activities and generate new opportunities.
"Razorfish has consistently created work that builds our client's businesses. In my new position, I'm thrilled to now be able to extend that success to even more brands with an integrated agency model," said Breyfogle. "We are currently experiencing significant growth, with recent wins at Intel, Travelocity and Sony, and are poised to see this pace continue throughout 2011."
Breyfogle joined Razorfish in 2004, and most recently served as GVP of Business Development for the central region. Prior to Razorfish, he was the General Manager and VP of Business Development at MomentumSI, and also held management positions at The George Group and Andersen Business Consulting. Breyfogle received his MBA and BS in Mechanical Engineering from the University of Texas at Austin.