What: Rakuten Inc. has acquired messaging and VoIP company, Viber for US $900m.
Why it matters: Mobile communications service Viber, complements Rakuten’s strategy in the digital space.
Viber, a mobile communications service, complements Rakuten’s strategy in the digital space.Viber’s multi-platform application has reached 300 million registered users, growing over 120% in 2013.
Rakuten will now be able to penetrate new markets with multiple digital content offerings, in combination with its e-commerce and financial services platforms.
“I am tremendously excited to welcome Viber to the Rakuten family. Viber understands how people actually want to engage and have built the only service that truly delivers on all fronts. This makes Viber the ideal total consumer engagement platform for Rakuten as we seek to bring our deep understanding of the consumer to vast new audiences through our dynamic ecosystem of internet services,” Rakuten chairman and CEO, Hiroshi Mikitani said.
Viber CEO and founder, Talmon Marco, underlined: “This combination presents an amazing opportunity for Viber to enhance our rapid user growth in both existing and new markets. Sharing similar aspirations with Rakuten, our vision is to be the world’s No.1 communications platform and our combination with Rakuten is an important step in that direction.”