Some stories the Latin Advertising, Marketing and Media world are talking about this week.
» Malvinas ´TV spot: Criticism and praise for Y&R
A controversial ad was recently shot on the Malvinas (Falkland) Islands. The ad was created by WPP ´s Young & Rubicam and features a member of the National Argentinean hockey team, Fernando Zylberberg, training at dawn. The ad runs the slogan: “To compete on English soil, we train on Argentine soil". Introduced on May 3rd and released by the Argentine government on its official YouTube channel, the ad has attracted criticism from the British Government and press, as PRWeek reports. According to the article, President Cristina Kirchner, has been accused of using the ad to push a political message. La Nacion notes that “ironically, the agency that made the commercial, Young & Rubicam, belongs to a British holding company”. Alicia Casto, Argentina's ambassador to Britain, assured that “this is not meant to be a provocation; this spot is to support our demand for the Malvinas”.
» Women in power: Latin America leads the ranking.
The New York Times analyzes how women are taking a leading role in Latin American countries. NYT reports “at the same time, there are Dilma Rousseff of Brazil and Laura Chinchilla of Costa Rica, both first-time presidents; Cristina Fernández de Kirchner of Argentina, in her second term; and Kamla Persad-Bissessar of Trinidad and Tobago and Portia Simpson-Miller of Jamaica, are the first female prime ministers of their island nations. And in Mexico this election season, Josefina Vázquez Mota, an economist, is the first woman to run for president under a major-party banner.” Interestingly, Latin America has a higher percentage of female members of parliament (22.5 percent) than any region except Nordic Europe.
»Latin American “Pymes” increase exports
According to a new study from UPS Business Monitor Latin America (BMLA), published by La Nación, Latin American “Pymes” (SMEs from Latin America) have increased their exports since 2008. The study shows that 60% of the surveyed SMEs are exporting or planning to export their products.