Some stories the Latin Advertising and Media World is talking about this week.

» Lexus NFC enabled Print Ad in Wired

As print publications continue seeking ways to entice advertisers, Wired magazine and Lexus have teamed up to create what they say is the first mass-produced print ad embedded with a near-field communications, or NFC, tag, Ad Age reports. The ad, which can be found in 500,000 subscriber copies of Wired's April issue, allows readers who have NFC-enabled phones — such as the Nexus S — to access a demo of the Lexus GS 2013's Enform App Suite simply by holding their phone up to the ad. Unlike the 2-D barcodes (QR Codes) found in magazine pages, readers don't need to take pictures of anything with their phones' cameras. The phone automatically detects the NFC chip.

» The Love for Newspapers: Climbing the NYT Times building for a copy

If only more readers were this dedicated to print newspapers. Early Saturday morning, authorities pulled down a man who was scaling the New York Times’ flagship building in mid-town Manhattan.  The man told people on the ground he was looking for a copy of the newspaper, according to the New York Post. Three men climbed the building's ladder-like facade in separate incidents in 2008. Two made it to the roof, and one got to the 11th floor.

» Brazilian Real State Market on Fire

Brazil, the biggest economy in Latin America, is now getting a new round of real estate inversion in Sao Paulo and Rio de Janeiro. GTS and Standard Life Investments are some of the new players in the market, according to World Property Channel.


Portada Staff

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