The stories the Latin Marketing and Media World is talking about this week.
» If Mohammed will not go to the mountain …
Latinworks took the saying literally and opened a new office in General Motor’s hometown of Detroit. Latinworks has been handling the Chevrolet brand for the auto giant ever since it was chosen to take on the company’s U.S. Hispanic marketing. Currently, the Chevrolet brand represents the bulk of GM’s budget earmarked for Hispanic marketing. To put this in perspective, GM spent $80 million of its budget on Hispanic marketing in 2009. The Chevrolet account is currently worth "tens of millions of dollars," according to Biz Journals.
» Spain for export…
Extenda, the Trade Promotion Agency of Andalusia, is launching an international promotion in "Mollie Stones" gourmet stores in the U.S. The campaign will feature sampling of Andalusian products from 8 different companies in Mollie Stones supermarket headquarters. In 2010, exports to the U.S. of Andalusian beverages and foodstuffs increased by 24.4% over the previous year, according to Cordobainformacion.com.
» QuePasa and MyYearbook: the new social networks star?
The two companies have joined forces, doubling in size as well as in user numbers. Now, it’s just a matter of time before MyYearbook and QuePasa becomes the next "social networks search leader," said Geoff Cook himself in an article published in Paid Content. For Geoff, the "niche" provided by this new social network is meeting new people through the digital world. That is what they are aiming for with all their might, and through all platforms: applications, mobiles, games, advertising, etc. "We are convinced the next few years will see the creation of a billion-dollar brand around [the concept of] meeting new friends and we are confident that it will also be a global brand."