Publicis Groupe announced today that it has acquired a minority stake (5%) in Taterka Comunicacoes (Taterka), an advertising agency based in Sao Paulo, Brazil. This move once again illustrates Publicis Groupe's ongoing commitment to strengthen its presence in emerging markets.
The agency works in 18 countries in the Latin America region. With 120 professionals, Taterka offers services to a broad range of international and Brazilian clients, including McDonald's (in Brazil and 17 other Latin American markets), Natura (in Brazil and in 4 other Latin American markets), Credit Suisse, BMW, Bayer (men's health), Bosch (institutional) and Saraiva Bookstore (largest bookstore chain in Latin America).
Taterka will continue to operate on a stand-alone basis and will not be aligned with a Publicis Groupe global advertising network.