World's largest independent digital advertising agency Profero announced that industry veteran Aaron Reitkopf has assumed the new title of CEO, The Americas. In this new role, Reitkopf oversees North American and Latin American operations, reporting to Global CEO and co-founder Wayne Arnold. Reitkopf was previously CEO of kirshenbaum bond + partners, where he worked for 12 years.
Profero means "to bring forth, advance." This serves as the rallying cry for Profero's award-winning mix of digitally inspired creative, technology, media, and strategic talent. The US client roster includes such brands as PepsiCo, Johnson & Johnson, Lufthansa, All Saints and Western Union.
"Profero is unique as it was born over a decade ago out of the digital age. We're now built to take advantage of the post-digital world we're entering. Our understanding of this all-ways-on communications landscape helps us create solutions that are based on consumer behavior, rather than marketing theories," said Reitkopf. "While the rest of the industry hammers out how to address digital marketing, we're future-proofing our clients' businesses and allowing them to rebalance their paid, earned and owned media, creating million of positive brand links along the way. Our mission is to build ideas people can literally belong to."
"Aaron brings an energy and arsenal of insights that will help pave the way for our future-thinking approach to marketing," said Arnold. "His experience is a perfect complement for our global team of talent as we take our clients to the next stage of their communication and business journey."