Some stories the Hispanic Advertising and Media World is talking about this week.
» Netflix’s Latam odds Analyst Jose Otero discussess Netflix;s Latam opportunities in Fierce Telecom column. “Netflix will find a nice market niche in Latin America but it won't be able to replicate its success or market dominance of the United States OTT video market. The competition would be fierce and it would seem to come from all market segments and soon, very soon, it might find itself with some Latin American content providers not renewing their contract as they would rather use it on a exclusive basis for their own service.”
» New Spanish-language content on YouTube
YouTube is wasting no time in getting their crop of 100+ newly funded original channels up and running, TubefilterTV reports. .The first of those channels is CleverTeVe and launched last week in Spanish. “YouTube’s advertising partners are hungry not only for more premium content, but as is now well known, for more options to reach a booming Hispanic millennials market.” As Portada recently pointed out there is big demand for Spanish-language online video content. Producers and networks (see Univision’s and Telemundo’s recent moves are moving quickly to get more online video content online)..
» Texas Newspaper prints Twitter and Faceboook contacts
The Monitor of McAllen, Texas, is turning reporters loose to act like real people on social networks, relaxing traditional concerns about objectivity and formality, Poynter reports. The paper, with a daily circulation of about 45,000 and a news staff of 42, this week began attaching reporters’ social contact information to every story in the printed edition. Twitter usernames appear next to their bylines, and the end of each story lists how to reach them via Facebook, email and phone.
»Verizon adds Spanish-language channel
Verizon is adding Spanish-language movie channel Cine Nostalgia to its FiOS TV lineup, expanding FiOS TV's extensive Spanish-language offering, which includes more than 175 of the most popular channels available. The addition of Cine Nostalgia helps to meet the needs of the growing Mexican population in the United States. Cine Nostalgia is part of FiOS TV's La Conexion package and can be found on channel 1687. The channel will be available in all FiOS TV markets by Nov. 17 and sister channel Cine Estelar beginning 2012.