Some stories the Latin American Advertising and Media World are talking about this week.

» Should Latin American entrepreneurs necessarily head to Silicon Valley when they go to the US? The answer is ‘no’ according to Buenos Aires startup network Palermo Valley, which chose New York to host its latest event.

» Or should they develop Silicon Valleys right in Latin America? Related to the above post is Telefonica’s business incubator Wayra. A unit Telefonica established 6 months ago to develop IT business all over Latin America. In fact, Telefonica-Wayra’s idea is to develop several Silicon Valley’s in Latin America Four people are working full-time for Wayra in Madrid, assisted by two to three staff members in: Colombia, Mexico, Argentina, Brazil, Peru, Venezuela and Chile.

» Sports-the Social Media Accelerator: Fox News Latino’s Maria Burns Ortiz writes an interesting article about how sports are accelerating the followership of social media sitesSoccer star , particularly in the Latin realm. Cristiano Ronaldo topped 30 million Facebook “likes” last week. When the Red Sox recently launched their new Spanish-language website, in partnership with MLB Advanced Media, the team also opened up Facebook and Twitter accounts in Spanish. “With 300,000 Spanish-speaking fans on the team’s Facebook page, the rollout seemed a natural progression,” Burns Ortiz concludes.

» Mobile Ad Network picks up $25 million. Mobile advertising network Mojiva has picked up $25 million in a funding round led by Shamrock Capital Advisors, and Pelion Venture Partners and Bertelsmann Digital Media Investments, paidcontent reports, putting the total amount of VC money it has raised to date at $35 million. Mojiva, which offers a mobile advertising network along the lines of Google’s AdMob, says it serves some 18 billion ad impressions per month, working with publishers like Hachette and Rovio. The company told AdAge that it will use the funding for further international investment. Headquartered in New York, it also has an office in London and is apparently also looking to expand into China.

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