» Latam Social Buying Sites

Social Buying Sites are all the rage. Group (Social) Buying site Groupon just rejected an offer of $6 billion dollars by Google and Living Social just scored a $175 million investment from Amazon, Venture Beat reports. Several U.S. newspaper publishers (e.g. Belo and Hearst) are implementing daily deal programs, sometimes themselves – sometimes in cooperation with other group buying sites. In the Latin realm not much has happened yet. The exception is Hoy (owned by Tribune) which recently announced a deal with Descuento Libre to bring web discounts to Latino audiences in Chicago and Los Angeles through “La Oferta del Dia”.

» QuePasa, the Hispanic and Latin American Social Network, is one of the very few social networking companies that is publicly quoted. In the last few months its value has skyrocketed from $3 a share to, currently, $10. Some analysts, who compare QuePasa’s valuation on a per member basis to Facebooks’ think QuePasa could triple its value. Others, warn that the majority of Facebook members user their account once a month, while that is not the case of QuePasa members.

» As reported by the Gray Lady: Daisy Exposito Ulla. Daisy Exposito Ulla, Chairman and CEO of D’Exposito & Partners in New York, provides an interesting perspective of her relationship with advertising, TV and her Cuban –American identity in this New York Times piece.


Portada Staff

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