Some stories the Hispanic Advertising and Media World is talking about this week.
» Expanding in Brazil…
… Zanox …
Performance Advertising Network Zanox is opening a branch office in Brazil and named former zanox Sales Director, Rodrigo Genoveze, as Country Manager. "The Brazilian market is the largest and, for zanox, the most attractive market in South America. Thanks to our experienced team and together with our existing customers, we will commence relevant business in Brazil immediately," explains zanox CEO, Philipp Justus. Accordingly, at the outset of its business activity, zanox will be supporting renowned Brazilian and international e-commerce companies in boosting their online revenues, including Groupon, Be2, Dafiti, Rumbo and Kanui. Beginning immediately, the Portuguese-language website is online for advertisers, publishers and agencies under.
..Time Out …
Media properties also are showing increasing tremendous interest in Brazil. Time Out São Paulo, launched in English a year ago and has now launched in Portuguese too in print and online, Fipp reports.
and Harvard Business Review.
RFM Editores, the publisher of Harvard Business Review in Brazil launched a monthly iPad app on 14 October 2011.
» Announcing Digital First Ventures.John Paton, CEO of Digital First Media, the company recently created by Journal Register and Media News Group announced the formation of Digital First Ventures. The new company, to be launched in the first quarter of 2012, will make investments in tech start-ups focused in the areas of content, advertising and audience development. “At Digital First Media we have learned the value of partnering with start-up pioneers to power our transformation from print to digital,” said Mr. Paton who made the announcement in San Francisco at the BIA/Kelsey Interactive Local Zinio founder and CEO Richard Maggiotto running the business.
» Zinio gets new funding
Digital Publishing Solution Provider Zinio provides global access to thousands of magazine titles from most major publishers in a variety of languages. Originally founded in 2000, Zinio is owned by billionaire entrepreneur David H. Gilmour. Zinio is headquartered in San Francisco with offices in NYC, London, Paris, Barcelona and Taipei. Zinio recently received a $20 million in new funding, TechCrunch reports.
» Investing in personal care brands targeting the Latin world
Brynwood Partners has expanded its footprint in the Latin personal care arena with the acquisition of finished goods manufacturer Newhall Laboratories, its fourth acquisition in the sector, Cosmetics Design reports. Newhall Laboratories is based in Santa Clarita, California , and is the manufacturer and marketer of three primary brands, which include a complete range of hair care, hair styling and skin care products marketed under the GoWorks, Money Brains and la bella brands. The brand with the biggest footprint is la bella.