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Panregional: Vogue Latin America Gains New Advertisers

Conde Nast Americas recently restructured its Spanish-language magazine publishing division. The new more Latin American focused, less U.S. Hispanic focused, Vogue Latin America recently gained new blue chip advertising accounts.


Vogue Latin America recently gained prestigious advertising accounts, including Carolina Herrera, Roberto Coin (jewelry), Dolce Gabbana, Bally and Roberto Cavalli.

Other Vogue Latinoamerica advertisers include luxury goods group Richemont brands, including MontBlanc.

Condé Nast International discontinued the publication of Vogue en español (2005 U.S. Hispanic circulation 24,900) and Glamour en español (2005 U.S. Hispanic circulation 85,000) in May 2005. The company announced that it would focus on the Mexican market, which makes up about two-thirds of U.S. Hispanic population. Editions sold in other parts of Latin America have some content tailored to the specific countries where they are distributed.

It announced that the Mexican editions of the women's titles will be distributed in the U.S. and Latin American markets. As a result of the changes it named Rosemary Winter as new Director of Conde Nast Latin America. Winter is based in Miami.

Conde Nast Americas did not want to disclose 2006 circulation figures of Vogue Latinoamerica in each of the countries. Last year, only 14% of the aggregate circulation of Condé Nast Americas' Glamour en español, Vogue en español and Architectural Digest en español was in the U.S.– 6% was distributed in Puerto Rico. The rest was distributed in Latin America. Mexico accounts for 32% of the aggregate circulation, followed by Venezuela (12.4%) and Colombia (10.6%).

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