Publicar S.A., publisher of the South American local search directory Paginas Amarillas, has partnered with Virginia-based tech company i411 to completely re-vamp its search capability.

“Whereas before the site was database-driven, what we have implemented now is a full-text faceted search engine,” says i411’s director of engineering Altaz Bhanji. “The difference is that now all one needs to do is type in what they are looking for, whether that’s a product, or service, and the search tool will find it for them. This differs from traditional search directory that require the user to fill in business category or particular business name.”

In addition, search results are segmented by category. For instance, if one types in MP3 player, the results might be sorted by MP3 retail locations, MP3 repair services, and MP3 manufacturers. “It’s essentially a much more intuitive interface,” says Bhanji.

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