You read it in Portada a week ago. Orange Advertising today officially announced the launch of the Orange Ad Market in the U.S (Interview with Orange Advertising’s Giuliano Stiglitz). According to today’s release the Orange Ad Exchange has more than 50 premium publishers in the U.S. and Latin America, 99% in Spanish. Many Latin American sites are heavily visted by U.S. Hispanic users.
The Orange Ad Market is the first and only ad exchange specifically targeting the Hispanic market and delivering premium quality inventory predominantly in Spanish.
Built on the AppNexus technology platform, the Orange Ad Market will allow agencies, DSPs and advertisers to avail themselves of the world’s leading real-time bidding (RTB) technology to access the best Hispanic inventory and target qualified U.S. audiences. The Orange Ad Market has operated in Europe since 2010, and recently Orange announced that AppNexus will also serve as its European technology provider.