More news about The New York Times’ plans to launch a Portuguese website for the Brazilian market. The Brazilian Constitution says that any news organization based in Brazil has to be 70% owned by Brazilians and 30% by foreigners. Arthur Sulzberger, publisher of The New York Times, was asked by Folha newspaper about how he plans to deal with this legal issue. “We are aware of the law. We are absolutely going to do everything within the laws in Brazil. We are talking to people about what that means, and how we can best accomplish our goal in a way that meets the legal requirements.”, Sulzberger said.
On the editorial side it has not been determined yet how many journalists there will be on site and how many translators there will be. “An editor has not been named, but whoever that person will be, he or she will report through Joe Kahn, our foreign editor, who is based in New York.”, a The New York Times spokesperson tells Portada.
“ Advertising will be handled by The Times’s advertising department and overseen by group vice president Todd Haskell, with Cesanmedia assisting with ad sales in Brazil and Italy, and The New York Times Global organization covering the rest of the world,” a The New York Times spokesperson added. Asked about how many Brazilian unique users the English-language site of The New York Times has, the spokesperson notes: “We track that internally, and I’m not able to share that figure, however what I can say is that we see significant interest in New York Times journalism from users in Brazil.”
Brazilian Advertisers targeting the U.S.
The New York Times is also selling advertising to Brazilian companies interested in reaching U.S. audiences:”We are working with advertisers from Brazil so they can reach the U.S. and global markets. For example, Itau is running in print and online, and we are also working with Embratur. “