Nokia is targeting emerging markets (Asia, Africa and Latin America) and ‘the next billion’ mobile phone users with a new low-cost mobile phone.
The Nokia X1-00 focuses on offering music and other practical features that are important to customers in emerging countries for less than $35.
Features include a speaker, FM radio, and a dedicated torch for consumers who may have an unreliable power supply as well as 61 days standby battery life. It also offers space for up to five phonebooks making it easier for families who share a phone.
Carat in Mexico City and Miami buys media for Nokia on a Latin American panregional and local basis. Martin Pombo, Activation & Customer Marketing Manager, Nokia will be a panelist at Portada’s upcoming 2011 Latin American Advertising and Media Summit in Miami 1st and 2nd. It will be interesting to hear his thoughts.