Nokia is launching an aggressive marketing global campaign to sell the world on its new smartphones based on the Windows Phone operating system, Lumia 800 and 710.
Nokia's new ad campaign is themed "Amazing Everyday." The company is spending lavishly to try to build its brand in the United States and to establish Windows Phone as a strong alternative to Android and iOS.
The new campaign that has the tagline "The Amazing Everyday" will paint the Nokia Windows Phone smartphones as "must-have" devices that make using a smartphone as easy as possible. From the easy integration of apps, such as Facebook and Twitter, to the new apps that Nokia introduced exclusively for the Lumia devices, such as free and integrated turn-by-turn navigation and instant music mixes.