Microsoft Network recently set up an office in Ft. Lauderdale to serve clients who buy panregional (Latin American) advertising. Rodrigo Salem, Multinational Account Executive, is heading the sales team. South Florida is the most important market for panregional advertising.
MSN has major sales teams targeting local clients in Mexico and Brazil as well as as well as Latin American office in Buenos Aires, Argentina.
Last week, BBCMundo.com, BBC World Service's Spanish-language service and MSN announced a regional alliance with MSN across Latin America and the United States to provide Spanish-language content online. The 2-year agreement, whose financials were not disclosed, includes audio, video clips and text news carrying information from BBC and BBCMundo.
Major Portals expanding presence in Latin America