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Join Forces with Top Brands at Portada Live, NYC, Sept, 19, 2024! and Prodigy/MSN Announce Digital Partnership in Latin America


What:  The International network of online motorsports content and web portal have announced a partnership.
Why it matters: Digital content produced by will be distributed by MSN in Latin America and in the US Hispanic market.

265164-INFO, an international network of online motorsports content headquartered in Miami’s Design District, and web portal have announced a partnership that will see digital content produced by distributed by MSN in Latin America and in the U.S. Hispanic market.

Under the content partnership, news, video and digital images will be published and promoted across the MSN website and apps. With over 2.3 billion average monthly visits, is the second largest web portal in the world and features aggregating news, weather, sports, money, and other consumer-related articles.

“As Latin America’s most comprehensive motorsports digital platform, is the ‘go-to’ source for auto racing content. This agreement strengthens our coverage in the motorsports vertical while providing premium content to millions of visitors in native tongue,”said Jorge Taboada, Executive Producer, Prodigy/MSN.

“This partnership with MSN expands’s potential regional distribution of premium content to over 300 million available internet users in Latin America,” said Gustavo A. Roche, vice president of business development,”As the premier international source for online multimedia motorsports coverage, is dedicated in providing a Spanish-language website featuring up-to-the-minute news, digital images, and video library from more than 100 racing series in the region.”
Microsoft Advertising recently struck a global deal with AOL/Verizon through which AOL/Verizon will be taking over most of the ad-sales into MSN (including those for the U.S. Hispanic market). Most of Spanish-speaking Latin America will continue to be sold by Microsoft Advertising’s in-house advertising sales team as well as by AppNexus for programmatic sales.


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