Metro International today announced that Metro will start to offer pan-regional advertising solutions in Latin America. Metro has appointed Ingrid Seldén as Pan-Regional Sales Director for Latin America.
Metro has 1.2 million daily metropolitan readers across Mexico, Brazil, Chile and Ecuador. Ms. Seldén will work closely with advertisers and agencies to provide attractive pan-regional advertising solutions across the region.
Ingrid Seldén is a long serving employee of Metro. As a member of the group management team at the headquarters in London, United Kingdom, she obtained broad knowledge of all aspects of the business. For example, Ms. Seldén has launched new operations and delivered new products extending the Metro brand into new channels. Ms. Seldén holds a Master in Business Administration from Stockholm School of Economics. Ms. Seldén will be based in Mexico City reporting to Pablo Mazzei, EVP of Latin America.