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MeeMee Media Buys All Screens Media, Prepares to Enter LatAm Marketplace


What: MeeMee Media Inc. has announced that it has signed an agreement to acquire global multi-platform media business development company, All Screens Media (“ASM”).
Why it matters: The new company will be called All Screens Media and eyes to acquire another firm in the content distribution and monetization space.  ASM is preparing to aggressively enter the Latin American marketplace.

ASM_Logo-1MeeMee Media Inc. has announced that it has signed an agreement to acquire global multi-platform media business development company, All Screens Media (“ASM”). The deal is still subjected to several closing conditions, including the completion of the audit of ASM and the Company’s completion of certain financing milestones to ASM.

Started by former Comcast executive Peter Heumiller, ASM develops international branded digital media businesses aimed at both professionals and consumers. Upon closing, MeeMee will be renamed All Screens Media and all ASM JVs are included in the transaction. The ASM executive content team will also play a leading role in pursuing the acquisition of one other large digital media distribution and monetization businesses that have been identified by MeeMee and ASM management.With the anticipated acquisition funding, ASM will accelerate implementation of its business plan, producing entertaining educational (“edutainment”) multi-platform content for global markets in dozens of categories, constructed as branded, multi-platform lifestyle channels that drive commerce.

ASM has focused its initial efforts on developing, distributing and monetizing multi-lingual online certification and continuing education programs aimed at global health, wellness and fitness professionals (trainers, physical therapists, allied health care workers). ASM also simultaneously develops consumer facing content with its partner educators and brands, and looks to further monetize these efforts through sponsor engagements and associated product sales.

In addition to its current North American and European distribution, ASM is preparing to aggressively enter the Latin American marketplace. Digital media growth is igniting in Latin America where broadband subscribers are growing at a rate of 25-35% per year. A massive new middle class composed of hundreds of millions of consumers in Latin America is emerging, generating corresponding increases in online commerce, and the desires of leading brands to advertise and market online, and in particular to reach targeted audiences. Mobile, broadband, IPTV, cable and satellite providers are racing to add more differentiated video content to their offerings, and are specifically seeking localized content to meet dramatically growing demand and new legislation mandating locally produced content.

Former ComCast Executive

Peter Heumiller, will become CEO of ASM and is qualified to develop the business. As VP of New Media Content Development at Comcast (the world’s largest cable operator), Heumiller developed over 30 special interest branded channels, including ExerciseTV, Activity TV, Digital Cookbook, Baby Boost and more. While at Comcast, he helped orchestrate sponsorship deals totaling over US$30M and generated over US$5M in merchandise sales through limited test promotions in his programming. He won an Emmy while producing thousands of original branded short-form programs and generated billions of digital program views on VOD, broadband, mobile and linear TV screens. Prior to Comcast, he developed Mag Rack and Sportskool VOD services at Cablevision.


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