Medula, the Miami based digital marketing service provider owned by several Latin American publishers is relocating its operational team from Miami to Buenos Aires, Argentina. The operations team will now be based in Medula’s offices in Buenos Aires.The company also reached an agreement with Microsoft Advertising to sell Venezuelan inventory of Microsoft Advertising.
Medula will continue to have a client services and sales team in Miami in addition to sales offices in Mexico City and Colombia. The company also reached an agreement with Microsoft Advertising to sell Venezuelan inventory of Microsoft Advertising.
Medula markets and monetizes online display and video inventory for several major Latin American newspapers including Clarín (Argentina), La Tercera (Chile), La República (Perú), Hoy (Ecuador), El País, El Colombiano, Vanguardia Liberal y El Universal (Colombia); El Informador, La Verdad, El Tiempo y El Universal (Venezuela); La Prensa (Nicaragua), El Diario de Hoy (El Salvador), La Prensa (Honduras) y Diario Libre (República Dominicana).
While Medula sells into Latin America, most of its business is derived by monetizing U.S. Hispanic IPs that visit the above cited digital properties. Digital display is the bulk of the business, while online video and mobile are growing rapidly.