Miami-based Media Consulting Group recently signed a deal to be the exclusive Latin American representative of all of Spain’s Grupo Prisa websites in Latin America. Grupo Prisa publishes ElPais.com (the website of Spain’s largest circulated paid general information newspaper). It also owns Grupo Latino de Radio.
U.S. Media Consulting considers itself a pioneer in geo-targeting in the U.S. Hispanic market. “One of our most important products is the ability to offer segmentation of ethnic group. Currently we can reach over 4 million unique users from 20 different ethnicities, including U.S. Spanish, U.S. Mexicans, U.S. Puerto Ricans and many others. Advertisers such as Toyota, Infinity, American Airlines, Continental, Delta, Wal-Mart, Sprint, Nextel, AT&T, Western Union, Disney and many others have invested with us in this product,” says Bruno Almeida Advertising Sales Director of U.S. Media Consulting.