TV revenue in Latin America will be worth $18.5 billion in 2015 – up more than 50% on the 2009 total, according to a new research report from Informa Telecoms & Media.
Latin American economies are showing signs of long-term strength, signalling big growth for television services in the next five years. “Greater economic resilience is now allowing the Latin TV sector to enjoy stable growth – putting it in its best position for decades,” said analyst Adam Thomas.
In other words, with more disposable income floating around, subscribers are more likely to pour it into living-room entertainment. The growth will be so significant as to reduce the North American market’s dominance in pay-TV uptake over the next five years: Informa is forecasting that pay TV subscription numbers are anticipated to reach 57.3 million by the end of 2015 in the CALA region, up 57% from 36.6 million in 2009. In contrast, the U.S. in 2009 had 96 million digital households – almost 80% of the pan-continental total. By 2015 its statistical dominance will decline to accounting for 63% of the Americas total.
Informa is expecting consistent growth in digital TV too, with the Latin region forecast to almost quadruple in size from 15.9 million digital TV households at the end of 2009 to 57.1 million by 2015. Brazil and Mexico combined to account for 51% of digital subscribers at the end of last year, their combined regional share will edge up to 54% during the forecast period.