Global brand experience agency Jack Morton Worldwide is announcing the appointment of Isabel Villegas as Director, Jack Morton Latino, an active cross-cultural practice that works with recognized brands such as Target, Samsung and the Mexican National Soccer Team.
As Director of Jack Morton Latino, Isabel will continue to provide strategic insights about engaging cross-cultural audiences to clients like Target. In addition, she will focus on business development and growth opportunities in developing economies such as Brazil.
Target: Jack Morton Latino has activated community focused events for Target such as the Target Family day at the Museum of Latin American Arts Grand Reopening weekend, Family Day at Talento Bilingue Museum in Houston and additional VIP events focused on the Hispanic/Latino community in Los Angeles through sponsorship of theatre and Target’s multicultural event planning strategy.
Samsung: Training facilitation for the new Galaxy S series phone launch to mobile phone sales force in Puerto Rico. Jack Morton Latino brought cultural sensibilities and language capabilities for the Puerto Rico market.
Mexican National Team: Building and activating the Hispanic platform
for a global brand that included the sponsorship of the Mexican National
Team’s US Tour (soccer).
“It’s so important that our clients be able to leverage the power of experience to connect with consumers in all kinds of communities,” said
Josh McCall, Chairman and CEO for Jack Morton Worldwide. “Jack Morton
Latino is an integral part of our overall growth strategy and I know that
Isabel will be a great and passionate leader.”
Isabel has been with Jack Morton since 2006. She played a key role on
projects including Alltel Wireless’ three year Mi Círculo, Mi Música concert series, as well as Jack Morton’s work for the 2010 US Census Road Tour program. Isabel was named a finalist for the 2010 Chicago Latino Network “Latina of the Year” award.