Following Apple’s release of the iPad in the U.S. on April 3, with more than one million units sold to date, the company was forced to delay its international release. The iPad arrived in Spain last Friday, May 28, but was quickly sold-out. For the Latin American market, no date has been set yet for its release.
Apple postponed its worldwide iPad release for a month, after U.S. demand was so high that the units intended for export had to be held back to satisfy domestic demand. Apple has sold over a million units of the tablet in the weeks since its U.S. launch, and Morgan Stanley analysts are estimating sales will reach between 9 and 12 million units by 2011.
In Spain, shoppers awaited the arrival of Apple's new iPad product with euphoria, chanting "touch it, feel it, own it," while waiting in long lines outside stores, much like the U.S. launch. International sales of the iPad kicked off last Friday, May 28, in 9 countries: Spain, Australia, Germany, Canada, France, Italy, Japan, Britain and Switzerland.
The release of the iPad in other new countries was also a success. In fact, the iPad is already sold out in Spain because units destined for that market had already been preordered prior to its arrival, either through the Apple website or other distributors. The touchpad tablet can be purchased through the Apple website and at 150 official distributors in Spain, such as retail stores El Corte Inglés, FNAC, PC City or MediaMarkt. It can also be purchased through Apple’s Premium Resellers, at prices ranging from 499 to 799 euros. Although all units are sold out, sales continue through preorders.
There is still no ship date set for the launch of the Apple tablet in Latin America. Although its arrival in Latin American countries was planned for April, the date was set back to early July. Rodrigo Gomez, New Products Manager for Apple in Latin America, says that "although it’s true there have been some delays in the product’s release in Latin America, having to do with the laws of each country,” the tablet should arrive "within 60 days, or between 63 and 64 days at the latest." The first country scheduled for release of the Apple tablet is Mexico.