wazeTraffic and navigation app Waze will be working with digital marketing company Internet Media Services (IMS) in Latin America.

IMS will handle marketing of the app’s platform in the region. Waze’s advertising formats are based on location and include maps with pins and banners for brands.

“Waze is one of the most important and innovative mobile apps on the market, integrating the most innovative technology with community feedback from users in real time, thus making life easier for car drivers,” says Ignacio Vidaguren, COO of IMS.

IMS currently works with clients such as Twitter and Netflix. Gastón Taratuta, in an exclusive interview with Portada, talks in detail about the Twitter account in Latin America.

Translated by Candice Carmel
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