ImmersiFind, an online search company, announced the acquisition of Innovectra, a provider of web, mobile and social network-based local search solutions for directory publishers and media companies. The deal will add Innovectra's customer base and technology into ImmersiFind's existing network of over 18 clients.
Once combined, there will be nearly 50 publishers from across the U.S., Canada, Latin America, South America and Australia using the ImmersiFind platform. The indirect sales team will also increase by nearly 700—to more than 1750 indirect in-market representatives that use the platform and services, as well as over 300,000 direct and indirect local advertisers.
The acquisition comes just after Ziplocal and ImmersiFind's recent launch of LocaLeads, a pay-for-performance digital advertising platform that distributes hyperlocal advertising content from small and medium size businesses (SMBs) to web and mobile publishers across North America.