IBOPE Media, provider of media measurement services to the Latin America advertising industry, announced today, with the its monthly release of top line audience measurement data, the completion of Puerto Rico’s TV industry digital transition as measured by its electronic meter system panel. The FCC mandated digital conversion process began in the Fall of ‘08 and ended only recently with consumer holiday purchases of new TV equipment to supplement or replace analog TV sets. “Today marks the overcoming of a formidable technological challenge faced by the local TV industry and its TV audience measurement service” says Antonio Wanderley, Regional Director Business Development – IBOPE Media.

TOP 10 programs

Ranking

March 2010 Top 10 Programs

Station

HH Ratings

1

Super Xclusivo

4

22.3

2

Sabado Gigante

11

21.6

3

Caso Cerrado

2

21.0

4

Nov. Sortilegio

11

20.3

5

Super Cine

4

19.5

6

Esp. Shrek 2

2

18.8

7

Nov. Mañana es para Siempre

11

18.5

8

Nov. Mas Sabe el Diablo

2

17.4

9

Noticentro 1era Edición

4

16.9

10

CSI: Miami

4

16.8

Source: Ibope Media Official TV Ratings March 2010 Data

Following the release of its top line data, IBOPE has invited its technical committee for a general meeting to discuss the minute-by-minute data reporting (already available within IBOPE’s office)

IBOPE Media operates in Puerto Rico integrating TV, AdSpend and TGI Survey information. The IBOPE Media TV Audience Measurement (TAM) Service is with accreditation by the MRC (Media Rating Council).

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