Holiday Inn , announced the opening of four new Holiday Inn and Holiday Inn Express properties throughout the region, as well as the signing of an additional new Holiday Inn in Buenos Aires, Argentina.
The newly-opened properties — two in Brazil, one in Argentina and another in Honduras — all feature Holiday Inn's new refreshed look and feel that are part of IHG's ongoing $1 billion global relaunch of the Holiday Inn brand. The new look ensures consistency, an increased level of quality and service, and a new, more contemporary brand identity.
The Holiday Inn global brand relaunch was established to create a more contemporary brand image as part of the drive to increase quality and consistency across the global portfolio. The program focuses on arrival and welcome services, guestroom, and guest bath comfort. The more than 3,300 Holiday Inns around the globe are expected to have relaunched by the end of 2010.
"The new properties are reflective of Holiday Inn's new look and feel," said Alvaro Diago, Chief Operating Officer (COO), Latin America and Caribbean Region for IHG. "In our region, as throughout the globe, the relaunch has been extremely successful and well received by owners and guests alike."
The openings continue to further the presence of Holiday Inn and Holiday Inn Express hotels, now represented in 18 countries and territories throughout Latin America and the Caribbean.
The newly opened hotels include:
— Holiday Inn Manaus (Manaus, Brazil)
— Holiday Inn Sao Luis (Sao Luis do Maranhao, Brazil),
— Holiday Inn Express San Pedro Sula (San Pedro Sula, Honduras)
— Holiday Inn Express Rosario (Rosario, Argentina)
The Holiday Inn Buenos Aires Ezeiza — Airport will be the first Holiday Inn hotel in Argentina's capital, complementing an existing Holiday Inn Express and InterContinental Hotel. The Holiday Inn Buenos Aires is scheduled to open mid-2011