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Hogarth Worldwide´s 1st Americas CMO
Hogarth Worldwide CMO for the Americas, Mauro Baz

Hogarth Worldwide, a WPP company internationally known as the largest marketing implementation agency, announced that it has appointed long-time executive Mauro Baz to the role of Chief Marketing Officer for the Americas, making him one of the youngest C-suite members within the organization’s portfolio of companies. Baz, who has been with the company for close to a decade, operates from Hogarth’s Miami hub, which supports the marketing initiatives for the North American and Latin American markets.


Manuel “Manolo” Arroyo
Manuel Arroyo, Global CMO at The Coca-Cola Company

The Coca-Cola Company is changing its corporate marketing strategy again, naming Manolo Arroyo global CMO after it had ditched that position in May 2017 and added the title chief growth officer instead. Company Senior Vice President Francisco Crespo, who has held the CGO position since May 2017, will retire in 2020, stepping down after a three-decade career with the company.Arroyo will handle integrated global marketing, which includes teams for creative, category, marketing operations, design and knowledge & insights.
Juan Pablo Pereira – COO & Co-Founder @

TiendaMIA, a South American-based dropshipping business focused on supplying South American countries with Amazon, eBay and Walmart products among others, has designated Juan Pablo Pereira new CEO.






Telefónica has announced the organisation structure of its new Latin America unit:

Telefónica new Latin America unit
Alfonso Gómez, new CEO of Telefónica Latin America

Under the Direction of Alfonso Gomez, as CEO, the Latin American Operations Are to Be Managed as an Autonomous Unit, with a Specific and Dedicated Regional Team. As CEO of this unit, Alfonso Gómez, will report to the Group’s Director of Finance and Control, Laura Abasolo, newly

Laura Abasolo
Laura Abasolo, new President of Telefonica Hispam.

appointed president of Telefonica Hispam.


The new regional team is made up of professionals who have a track record in the Group and a high level of knowledge and experience in the region. Members of the management team as follows:

  • Elisa Caballero – Chief Consumer Officer Hispam.
  • Juan Vicente Martín Fontelles – Chief Business Officer Hispam.
  • Andrea Folgueiras – Chief Technology and Information Officer Hispam.
  • Ana Ramírez – IT Hispam.
  • Elena Maestre – Chief Financial and Strategy Officer Hispam.
  • Diego Colchero – General Counsel Hispam.
  • José Juan Haro – Chief Wholesale andPublic Affairs Officer.
  • Javier Gutiérrez-Bolívar – Corporate Development Hispam.
  • Pilar Girón – Chief People Officer Hispam.


Luciana Etcheverry
Luciana Etcheverry, Head of Media at Mondelēz International

Luciana Etcheverry has been named new Head of Media at Mondelēz International, effective as of January 2020. She will be based in Mexico.






Sharon Núñez
Sharon Núñez, Sr. MKT Manager LATAM, International SOS

Sharon Núñez is the new Sr. Marketing Manager LATAM at International SOS, a global leading medical & travel security services company.







Portada Staff

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