HipCricket de Mexico will produce measurable, ROI-driven programs for entities seeking to reach Mexican consumers. There were nearly 78 million mobile subscribers in Mexico, according to statistics provided by the mobile operators.

According to the latest Attitude and Usage study from the Mobile Marketing Association, many Mexicans regularly send text messages and are open and eager to receive offers and information from brands and other groups. In fact, 70% are either highly or moderately interested in mobile marketing.

Source: Business Wire

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