Hibu, Inc. Formally known as Yellowbook, is transforming their business from a supplier of print and online advertising for small and medium-sized enterprises (SMEs) to a supplier in the emerging local e-marketplace for consumers and SMEs.
In this context, Ariadna has been selected as the agency of record for Hibu in the US to manage US Hispanics and Latin American markets. Ariadna will be in charge of media buying and planning, handling strategy, creative and media work, including digital and traditional media.
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